Blazing Speed, Tenacity, and Results
In 2009, a brand new business model emerged in the online shopping sphere. ShoeDazzle was founded and emerged as the pioneer in subscription-based e-commerce. The company was led by proven serial entrepreneur, Brian Lee, who partnered with Kim Kardashian, to establish the first online monthly shoe subscription. This effort was a brand new concept of e-commerce and with its success led to many other subscription-based ecommerce startups.